RFID - smart & digital porcelain
Multimedia, multi-sensory, interactive, emotional, individual and smart: The future of brand communication!
Thanks to the patented smartprint® technology, clever NFC transponders are connected to the porcelain with a dishwasher-safe sealing. Individual branding or decor design covers the digital chip. The invisible transponder can be read by a smartphone.
And what is there to see? It’s your choice!
With your personal Cloud account, you can change the URL and the content to which you want to lead the user. At any time, in any place! You can programme each porcelain item individually, define target groups and observe usage profiles.
Surprise your customers, partners and employees with games, coupons, recipes, product information, explainer videos, commercials, personal messages, jokes, inspirational texts and playful training modules. Gamification at its best!
WHAT IS RFID?
An RFID chip is called a transponder. It is located in or on chip cards, ID cards, devices and objects and it contains a stored code, a link or other specific information.
Data transmission via NFC is based on wireless RFID technology.
NFC chips can be read by NFC-enabled smartphones or scanners only from a very close distance.